Tourism Research

SCI has the experience to test the effectiveness of your tourism marketing. Whether your organization is trying to attract domestic or international tourists, conventions, or groups, SCI can help. Using focus groups, customer satisfaction surveys, exit interviews and location-specific intercept interviewing SCI can track current and past tourism trends and performance.

Our dependable research methods determine the success of fairs, festivals, theatrical productions and more. SCI can test perception and reception of print, radio and television ads. Whoever you wish to market to — families, young professionals, retirees — SCI's services are invaluable.